Said Dal 1923, Soho, London
If Willy Wonka were real, he would have a run for his money with this place. As the chocolate filled windows captured my eyes (and tummy’s) attention, I entered the shop with an instant hit of cocoa aromas (if it was socially acceptable to smell like chocolate 24/7 I would). In the heart of Soho, you’ll find the beautiful Italian chocolate cafe, Said Dal 1923. As I walked in I was greeted by metal chocolate moulds that covered the walls in all different shapes and sizes, from Easter egg shapes to chocolate bar ones…maybe this was Willy Wonka’s shop.
The staff greeted us with warm smiles and were instantly helpful. Under the glass counter was an array of chocolate cake, bars, eggs, swirls, chocolate spoons…THE LOT! I was truly spoilt for choice, however, I knew exactly what I wanted …
Working in Soho, I had seen and smelt their famous hot chocolate, countless time I saw the white, milk and dark chocolate dripping down the sides of the mugs I just HAD to try one…and it was truly a magical moment. Definitely try the hot chocolate if you go – despite appearances the small size is just the right amount. The option to have a side of fresh strawberries is something I would recommend with the hot chocolate.
The wood and metal interior creates a factory feel…(seriously…Willy Wonka?). This really reflects the age of the shop itself, taking you back to an old chocolate factory.
As much as we would love to only eat chocolate 24/7, Said Dal 1923 reins in our impulses with a menu offering a selection of non-chocolate options too such as pasta, sandwiches, pastries – it really is a cafe of many talents.
The vibe is relaxed and every sense is satisfied with the taste, smell and feel of chocolate in the air, the Said Dal 1923 really brings a little bit of Italy to Soho.